"It's a big initiative," summarize Inman and Nikolova. "Stores that don't implement a simplified nutrition scoring system risk being at a competitive disadvantage if a nearby competitor implements a simplified nutrition scoring system. Stores that already have NuVal are doing something beneficial for their customers."
“By bolstering the combined efforts of product manufacturers, supermarkets and health-care providers with online and mobile app access to rewards and incentives, NuVal scores, recipes and tips, NutriSavings has effectively strengthened the network of support for BlueShield subscribers in this region who aspire to make healthy choices.”
The program also supported the NuVal nutritional scoring system through Coborn's, which makes it easier to gauge how healthy a particular food is.