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Lowes Foods Launches NuVal™ Nutritional Scoring System
Revolutionary system promises to change the way we think about food
August 23, 2011 – Winston Salem, NC – The NuVal Nutritional Scoring System is now available at Lowes Food Stores, a provider of great products and customer service in 108 locations in North Carolina, South Carolina and Virginia.
The NuVal™ Nutritional Scoring System is a guide designed to enhance the shopping experience. Products throughout the store receive a NuVal score from 1 to 100; the higher the score, the better the nutrition. Scores are displayed on shelf tags and signs throughout the store, making it easy for customers to compare the overall nutrition of the foods they buy at a glance. Through this partnership, NuVal LLC and Lowes Foods will help communities learn how select more nutritious foods and live healthier lifestyles.
“We are proud to introduce the NuVal Nutritional Scoring System. Most shoppers find nutrition information confusing and difficult to interpret, but NuVal makes it faster and easier to compare nutrition and make better food choices,” shared Steve Hall, President of Lowes Foods. “NuVal LLC’s mission to guide consumers to the most nutritious foods on the shelf is a perfect fit with Lowes Foods’ commitment to help customers save time and live healthier lifestyles. It is one more way that Lowes Foods is “Good For You.”
This is the latest move from Lowes Foods to support customers in their efforts to improve the health and wellness of their families and fight childhood obesity. Lowes Foods has been committed to helping customers make better nutrition choices for over 15 years. Lowes Foods was among the first supermarket chain in the country to employ a nutritionist to answer customers’ questions and educate the community. In 1997, Lowes Foods launched Be A Smart Shopper, a nutrition-oriented field trip program for elementary school aged children. Over 25,000 students each year tour Lowes Foods stores and learn how to make smart food choices.
Using the NuValTM Nutritional Scoring System, Lowes Foods’ customers will:
• Easily discover the more nutritious products in a store. Consumers wanting to know what cereals (or other product categories) have more nutrition only need to take a look at the NuValTM Scores and choose the higher number.
• Be able to “act like an expert,” using the knowledge and research of more than a dozen of the country’s best nutrition experts, who spent two years creating the ONQI (Overall Nutritional Quality Index), the scientific engine used to determine NuValTM Scores.
• Get more nutrition for their budget, as they can now compare items side-to-side and determine which product offers the better value, not just in price, but in nutrition as well. For instance, consumers may find that some varieties of frozen or canned vegetables score the same as fresh produce on the NuValTM Scale.
• Be able to better compare name brand to store brand products. In many instances, consumers will learn that a store’s private label item is just as nutritious as the more expensive national one.
Lowes’ customers can look for scores with the NuValTM System’s trademark blue hexagons on shelf tags throughout the store. NuValTM Scores are calculated for a wide variety of categories, including meat, seafood, poultry, salty snacks, milk, yogurt, vegetables (fresh, frozen and canned), cereal, bread, cookies, soft drinks, and crackers, among others. Ultimately, the NuValTM System will guide U.S. consumers in all food categories with no influence from food manufacturers.
About Lowes Foods: About Lowes Foods:
Lowe’s Food Stores, Inc. is a wholly owned subsidiary of Alex Lee, Inc. Founded in 1954, Lowes Foods employs 8500 people and operates 108 stores in North Carolina, South Carolina and Virginia. The company is committed to offering fabulous fresh foods and delivering personal attention to each of its customers. Family-owned and Carolinas-based, Lowes Foods is also committed to buying local products and supporting local suppliers. They offer programs such as Lowes Foods To Go personal shopping service and an online meal planner that focus on saving people time and money. Information about these programs and other services offered by the company may be found at www.lowesfoods.com or by following Lowes Foods on Facebook or Twitter.
About Alex Lee, Inc.
Founded in 1931, Alex Lee, Inc is a family owned company based in Hickory, North Carolina. Employing over 10,000 people, Alex Lee, Inc. is the holding company for three operating companies, Merchants Distributors, Inc. (MDI), Institution Food House, Inc. (IFH) and Lowe’s Food Stores, Inc. Family-owned and Carolinas-based, Alex Lee, Inc. is the full service food distribution company with grocery wholesale distributors, foodservice distributors, and retail grocery stores. More information on Alex Lee, Inc. can be found at www.alexlee.com.
About NuVal LLC:
The NuValTM Nutritional Scoring System is a unique food labeling system which ranks all foods between 1 and 100; the higher the score, the better the food’s overall nutrition. NuValTM Scores can be found in participating grocery stores, where they are posted on shelf tags next to the product price and on in-store signage. Other than Lowes, NuValTM Scores can be found at Tops, King Kullen, Price Chopper, Hy-Vee, Meijer, Brookshire’s, Big Y, Skogen’s Festival Foods, Food City, United Supermarkets, Mariano’s Fresh Market, Scolari’s, and select Coborn’s and Metro Market locations. Visitors to nuval.com can find sample scores in a variety of categories. NuVal LLC is a joint venture formed in 2008 by Topco Associates, LLC, and Griffin Hospital. Retailers interested in learning more about the NuVal System can contact NuVal LLC at partners@NuVal.com or (781) 228-5800.