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The NuVal® Nutritional Scoring System Celebrates National Nutrition Month®
March 5, 2012 – Braintree, MA – The NuVal® Nutritional Scoring System, a unique food ranking system that helps consumers find the best nutrition on supermarket shelves,is celebrating National Nutrition Month. Launched as National Nutrition Week in 1973 and “promoted” to National Nutrition Month in 1980, the March event was created by the American Dietetic Association (ADA) to encourage better eating habits.
The NuVal Nutritional Scoring System gives all food a score from 1 to 100; the higher the score, the better the food’s overall nutrition. All NuVal scores are provided on supermarket shelves, next to the price, making it easy for consumers to compare the overall nutrition of the foods they buy at a glance. NuVal Scores are available in more than 1,600 supermarkets in 31 states across the country.
In the spirit of NuVal LLC’s mission to give better nutritional guidance, the company will post a list of 31 foods that receive some of the system’s highest scores by category, one food for each day of National Nutrition Month. Visitors can see the “item of the day” at http://www.nuval.com/march.
NuVal scores are determined using an algorithm that looks at more than 30 food factors and ingredients (such as levels of sugar, sodium and fiber). The system was created by Dr. David Katz of the Yale-Griffin Prevention Research Center and a dozen experts in the fields of diet and nutrition.
Using the NuVal system, customers can:
• Easily discover the more nutritious products in a store. Consumers wanting to know what cereals (or crackers or cookies) have more nutrition only need to take a look at the NuVal scores and choose the product with the higher number.
• Be able to “act like an expert,” using the knowledge and research of more than a dozen of the country’s best nutrition experts, who spent two years creating the scientific engine used to determine NuVal scores.
• Get more nutrition for their budget, as they can now compare items side-to-side and determine which product offers the better value, not just in price, but in nutrition as well. For instance, consumers may find that some varieties of frozen or canned vegetables score the same as fresh produce on the NuVal scale.
• Be able to better compare name brand to store brand products. In many instances, consumers will learn that a store’s private label item is just as nutritious as the more expensive national one.
About NuVal:
The NuVal Nutritional Scoring System is a unique food labeling system which ranks all foods between 1 and 100; the higher the score, the higher the food’s overall nutrition. NuVal Scores can be found in participating grocery stores, where they are posted on shelf tags next to the product price and on in-store signage. NuVal® Scores can be found at Tops, King Kullen, Price Chopper, Hy-Vee, Lowe's, Meijer, Brookshire’s, Big Y, Skogen’s Festival Foods, Food City, United Supermarkets, Mariano’s Fresh Market, Scolari’s, Price Cuttter, Robért Fresh Market, King Soopers, City Markets, Raley’s Family of Fine Stores, Coborn’s and select Metro Market locations. Visitors to nuval.com can find sample scores in a variety of categories. NuVal LLC is a joint venture formed in 2008 by Topco Associates, LLC, and Griffin Hospital. Retailers interested in learning more about the NuVal System can contact NuVal LLC at partners@NuVal.com or (781) 228-5800.