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What’s in a Name? Maybe $250 for you!
NuVal LLC Launches Contest to Name New Product
Quincy, MA (July 31, 2012) -The people behind the revolutionary NuVal® Nutritional Scoring System are starting a contest to name an exciting new product that will make finding wholesome, nutritious foods even easier.
The new product is a series of simple labels which alerts consumers about specific attributes of the foods they buy. These labels will indicate whether foods are gluten-free, organic, or a good source of fiber or protein, among other claims. These will be posted alongside the company’s own NuVal Scores, which rank foods on a scale of 1-100 based on their overall nutrition.
While consumers have found NuVal Scores extremely useful when shopping for nutrition, those at NuVal LLC also want to help those with specific health conditions or dietary restrictions, who may need a little more information while grocery shopping. These new labels, coupled with NuVal Scores, will ensure all consumers that they are placing the best foods possible in their shopping carts.
From now until August 31st, NuVal LLC is asking all consumers (even those who may not be near a participating NuVal retailer) to propose a name for these new labels. Whoever comes up with the winning entry will win a $250 Visa Gift Card!
For more information about the contest, visit: http://www.nuval.com/attributes.
Those who wish to enter the contest are asked to submit their name ideas to info@nuval.com with the subject line “NuVal Attribute Program.”
About NuVal LLC: The NuVal Nutritional Scoring System is a unique food labeling system which ranks all foods between 1 and 100; the higher the score, the higher the food’s overall nutrition. NuVal® Scores can be found in participating grocery stores, where they are posted on shelf tags next to the product price and on in-store signage. NuVal® Scores can be found at Price Cutter, King Soopers, Tops, King Kullen, Price Chopper, Hy-Vee, Meijer, Brookshire’s, Big Y, Skogen’s Festival Foods, Food City, United Supermarkets, Mariano’s Fresh Market, Lowes Foods, Scolari’s Food and Drug, Raley’s, Robért Fresh market, Coborn’s, and select Giant Eagle and Metro Market locations. Visitors to nuval.com can find sample scores in a variety of categories. NuVal LLC is a joint venture formed in 2008 by Topco Associates, LLC, and Griffin Hospital.