NuVal™

The NuVal™ Nutritional Scoring System helps you cut through confusing nutrition information so you can make decisions about food quickly and easily - and feel good about your choices.

Should you buy wheat or oatmeal bread? Are pretzels more nutritious than tortilla chips? These are the decisions that NuVal™ scores can help you make - in seconds - as you're walking down your Kroger aisles. The NuVal™ System provides comprehensive nutritional information in one simple number between 1 and 100. The higher the score, the more nutritious the food.

All you have to do is:

Look. It's easy to incorporate NuVal Scores into your regular shopping routine. Just look for the NuVal™ System's double-hexagon emblem and 1-100 food score on shelf tags next to the price.

Compare. The NuVal™ Score's convenient location on the shelf tag lets you compare overall nutrition the same way you compare price. No more scouring nutrition labels; with NuVal™ Scores, you can see and compare food's nutritional value in a single number at a single glance.

Decide. NuVal™ Scores make it easy to find more nutritious alternatives in nearly every department and aisle in the store. So when you want to buy more nutritious foods, simply look for those with higher NuVal™ Scores. And even if you don't buy the product with the highest Score, you have the nutrition information you need to make your decision quickly and easily.

Some Examples of NuVal™ in action using NuVal™'s Trading Up Tips

	17		29	The Garden of Eatin' No Salt Added chips are lower in salt (by 100 mg per serving!) and saturated fat, and higher in fiber than the Lays Chips.
	52		96	In making applesauce, the skin and some of the pulp are removed, and along with it fiber and other beneficial nutrients of the whole fruit.
	2		49	The Odwalla Fruit Smoothie has more protein, potassium and vitamin C than the lemonade as well as no added sugar.